Read previewChevrolet is just getting started on its takeover of the electric car market, says Steve Majoros, the brand's chief marketing officer.
It's not exactly a great time to put more electric vehicles on sale.
But the tides finally are turning in Chevrolet's favor, Majoros said, as EV shoppers gravitate to more practical options and legacy brands.
Recent studies on a new cohort of electric car shoppers show that they are more inclined to consider purchasing an electric car from a legacy brand.
After years of a virtual monopoly on the EV market, shoppers are growing tired of Tesla and looking for fresher options.
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